Play Paradigm

Background

We will strictly compley with all relevant legislative requirements and in the event of any inconsistency, the legislative requirements will override the provisions of this document. The privacy of your personal and non-personal information is afforded the highest level of importance by Play Paradigm.
If you are a minor at law (which usually means you are aged under 18 in countries including Australia and the United States, though this age may vary depending on where you are located), you must get your parent or guardian’s permission before providing us with any personal information. We may collect Non-Personal Information, such as a device ID or other persistent identifier linked to the device or computer, which may be used by a child to play our Websites.

We reserve the right to amend our Privacy Policy at any time without notice to you, and such amendments will take effect from the date of issue on our website.

Collection of Information

If you choose to submit your Personal Information to us for any other reason in any other form, we will collect such Personal Information and use it for the purposes for which you submitted it

We may collect information regarding the device you use to access the software, applications and/or services, including (where applicable) its model, operating system, screen resolution and other technical information.

We may collect any Personal Information that you disclose when you choose to send a message to another user or defined group of users through our message, chat, post or other in-game function as well as the necessary Personal Information of the user(s) you are contacting, in order to facilitate the communication. (We will never collect any information sent outside of the functionality of our Websites/Apps, including through emails or text messages).

We may collect information regarding your use of our software, applications and/or services, including information about the duration of your use, the features you use and your interactions with other users of the software, applications and/or services.

We may collect and use your Personal Information or Non-Personal Information such as a device ID when you decide to enable push notifications in order to send push notifications to your device.

We may collect your Personal Information that you may disclose during the use of public forums, comment section, or chat function.

Use and Disclosure of Information

We may collect your Non-Personal information to track your use of our Websites/Apps to help us learn more about your gaming activities and understand your preferences and tendencies so that we can personalize your experience, provide you with in-game offers and notifications that are tailored to you, and otherwise enhance your gaming experience. Non-Personal Information may be used by us for administrative, analytical, statistics compilation, research, optimization, security and other purposes. Specifically, we may use your Non-Personal Information to respond to customer service inquiries and to protect against cheating, crime or fraud or for other security reasons and for providing you advertising that better suits your interests.

 we will not use or disclose personal information about you otherwise than for the purpose of providing or offering goods and services to you, for any other purpose that you may reasonably expect, for any other purpose authorized by law, or for any other purposes disclosed to or authorized by you. This may include disclosures to organizations that provide us with professional advice, such as solicitors, accountants and business advisors.

Below are provider names of some of the third party analytics and advertising services we use. Please see the links below to learn more about the privacy policy of our third-party service providers.

Google Analytics: https://www.google.com/intl/en/policies/privacy/Heyzap: https://www.heyzap.com/legal/privacy

Kidoz: http://kidoz.net/privacy-policy/

Leadbolt: https://www.leadboltnetwork.net/p/legal/privacy

Super Sonic: https://www.supersonic.com/privacy-policy/

Admob: https://www.google.com/policies/privacy

AppLovin: https://www.applovin.com/privacy

Adcolony: http://www.adcolony.com/privacy-policy/

Unity Ads: https://unity3d.com/legal/privacy-policy

Chartboost: https://answers.chartboost.com/hc/en-us/articles/200780269-Privacy-Policy

Firebase: https://www.google.com/policies/privacy/

Game Analytics: http://www.gameanalytics.com/privacy

Advertising

Usage Data and Non-Personal Information such as advertising identifiers may be used to determine how many clicks an ad received, to measure the effectiveness of ad campaigns, to determine the proper amount of repeat views of a given ad, and/or to deliver ads that best relate to your interests. Depending on your device and its operating system, you may be able to choose to prevent your device’s ad By using our Website/Apps, you may be offered advertising content. We or the ad networks we use may utilize ad-serving technologies that use cookies, beacons, tracking pixels and other technologies that are placed within the ads and allow us or our networks to collect Non-Personal Information. Non-Personal Information such as age and gender may be used to ensure that appropriate advertising is offered to you. identifier being used for interest-based advertising or reset your device’s ad identifier by changing the settings of your device.

Transfer of Information Overseas

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.

We may use the information to improve our products and services.

Security

Your public information if social media is used in the app.

App Usage Data and User Behavior

Links to other websites

For better user experience, we may get the following information

Sharing of information

Furthermore, if you have given your consent in accordance with Section 6(1)(a) of the GDPR, we share your advertising ID to advertising network companies for the purpose of them serving behavioral advertisements to you within the App. We use or may use the advertising network companies.

k.to link or combine information we get from others to help understand your needs and provide you with better service; and

l.to provide news and information about the App we think will be of interest to you;

We only process your information to the extent that is necessary to achieve the purposes for which the information has been collected.

Your rights

. In this case, our response time can be up to three months in total as permitted by Article 12 of the GDPR.

Right to request access

You have the right to request access into the data that we are processing on you, see

Article 15 of the GDPR, including information about:

•the purposes of the processing

•the categories of personal data concerned

•the recipients or categories of recipient to whom the personal data have been or will be disclosed

•the envisaged period for which the personal data will be stored

Furthermore, you have the right to obtain a copy of the personal data undergoing processing. Please note that the access may be restricted due to intellectual property or trade secrets.

The right to object

You have the right to object to our processing of your personal data on grounds relating to your particular situation when the data are processed based on the balancing-of-interest rule in Section 6(1)(f) of the GDPR, see Article 21 of the GDPR. In this case, we will cease the processing unless there are compelling legitimate grounds for the processing which override your interests, rights and freedoms or if the processing is necessary for the establishment, exercise or defense of legal claims.

Y

Right to rectification and erasure

You have the right to have inaccurate personal data rectified, see Article 16 of the GDPR.

Furthermore, you have the right to have your personal data erased where one of the following grounds applies, see Article 17 of the GDPR:

•if you have withdrawn your consent and there are no other legal grounds for the processing,

•if you have objected to the processing and there are no overriding legitimate grounds for the processing,

•the personal data have to be erased for compliance with a legal obligation in Union or Member State law,

•the personal data have been unlawfully processed or

•the personal data have been collected in relation to the offer of information society services.

•the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed,

Please note that your right to erasure may be limited if the data are necessary for compliance with a legal obligation or for the establishment, exercise or defense of legal claims.

Below are provider names of some of the third-party analytics and advertising services we use. Please see the links below to learn more about their privacy policy.

Use of information – purpose and legal basis

We use information about you for the following purposes in accordance with the legal bases for each type of personal data as described below:

Age

-is being processed:

Our processing for the above purpose is necessary for compliance purposes, see Article 6(1)(c) of the GDPR.

a.to identify whether you are a child or adult for data protection purposes to determine the legal requirements for our processing of your data.

Log-, device-, usage-, and consumption information

-are being processed:

b.to provide and deliver the products and services you request and send you related information as requested by you / as agreed with you;

c.to provide and maintain the App and the game experience; and

d.to send you technical notices, updates, security alerts, and support and administrative messages;

f.to personalize and improve the App and provide tailored content and features;

g.to monitor and analyze trends, usage and activities in connection with the App; and

h.to provide children (as this term is construed under GDPR in EU, COPPA in the US and relevant applicable legislation in other jurisdictions) with reasonable contextual advertisements in the App.

i.to provide non-child users that have given us consent to share their advertising IDs with our ad network partners (as further specified under Sharing of Information) for the purpose of serving them with personalized advertisement in the App (behavioral advertising).

Our processing for the above purpose is justified by our legitimate interests in providing advertisements and content of interest to you in accordance with Article 6(1)(f) of the GDPR. The disclosure of your advertising ID to third parties for the purposes of behavioral advertising is based on your consent in accordance with Article 6(1)(a) of the GDPR (see more below under Sharing of Information).

Information from other sources

-are being processed:

j.to provide and deliver the products and services you request and send you related information;

The right to restriction

You have the right to obtain restriction of processing in certain circumstances, see Article 18 of the GDPR. If you have the right to restriction, we will only process your data with your consent or for the establishment, exercise or defense of a legal claim or to protect a person or important grounds of public interest

The right to withdraw consent

Please note that if you withdraw your consent, your user license to use the App will cease automatically.